In this session you will learn what makes Sitecore the first choice for public facing enterprise .NET CMS/CXM projects. Using something other than Sitecore, no problem. You will be inspired in many ways, even for regular web projects, however with Sitecore "it's in there". Come see what you're missing out on. Then, we will conclude with what makes Sitecore a true platform and many of the extension points. David will show you how to integrate numerous third party API's for various reasons, including personalized content.